I'm helly

Branding and website designer, intentional living advocate and sucker for interior design

A multi passionate girl with big dreams

After 10 years in the creative industry working in Fashion and as a Makeup Artist, I started developing health issues both physical & mental which led me to question my purpose and what I wanted out of life.

I slowly started shifting towards a more intentional lifestyle and realised this career in the Fashion Industry was not aligned with my values, who I wanted to be and how I wanted to live my life.

I’ve always been passionate about design no matter the media. So right in the middle of a pandemic, while being furloughed by the company I was working for, I decided to start my business. Which later led me to leave this job and go full time in this new venture, where I get to help amazing people gain clarity and stand out in their field. 

I get to connect with amazing women and grow their brand so they can be prosperous & live an intentional life.

5/1 Emotional Projector

Fun Facts

Human design

Taurus Sun, Libra Moon, Leo Rising


Bali & London

Favourite places

Rising Strong by Brene Brown

Life-changing book

branding, website & intentional living



In an increasingly isolated world, connection is more important than ever for our wellbeing.



I believe conscious actions & gratitude helps us live a more meaningful & intentional life.



Treating people & ourselves with kindness is key to positively impact the world around us.



It’s not just the superficial kind. Beauty helps us form relationships with our environment, from food to landscape to art, and even with each other.


I serve

The soulful leaders, change-makers, purpose-driven and wild-hearted.


I do

I help conscious businesses stand out, create elevated experiences and attract their dream clients with strategic and versatile designs.


I do it

I am passionate about helping you stand out and feel confident within your brand to serve & connect with your community.

Your brand photoshoot guide

With 10 years of experience in the fashion industry working with photographers, hairstylists and stylists, I have learned a thing or two about organising a successful photoshoot. Combining this with my expertise in Branding, I have gathered all the information necessary to help you have the best photoshoot, ditching the overwhelm, knowing what to do and what you need for a smooth experience.

Download the guide

Let's do this!

Ready to elevate your brand?

©2022 HELLY JO All rights reserved

Branding & site by helly jo

Photography & Video by Andrew Broadhurst