ELEVATING SKIN, ELEVATING CONFIDENCE:
How we reimagined London facialist Katie England into a brand of timeless trust and quiet luxury.
Services
Brand Identity, Website Design, Brand Collaterals
The vision
Katie England isn’t simply a facialist — she is a trusted guide for women who want to feel at home in their skin. Her approach pairs heritage massage techniques with advanced skin technology, offering not just visible results but long-term transformation. The rebrand was born from her evolution: moving beyond a name that no longer fit, stepping into her own identity, and positioning her business for the international, high-value clients she was beginning to attract. Katie’s brand needed to reflect her expertise, her integrity, and the luxury escape she offers her clients: elegant, calm, and deeply personal.
The feel
The creative direction reflected Katie’s ethos of balance: luxury without pretension, calm without sterility, results without the hard sell. Warm, earthy tones made the brand feel nurturing and inviting, while premium typography elevated the experience with understated elegance. Imagery captured natural light and editorial close-ups of skin — honest, aspirational, and human. Every detail was considered to mirror the feeling of stepping into Katie’s care: soft, timeless, and empowering.
The outcome
The new brand identity gave Katie England the clarity and recognition she needed to stand out in a crowded industry. It communicates trust, professionalism, and warmth, while resonating with women who value quality, expertise, and long-term relationships with their skin. From brand visuals to online presence, the transformation reflects Katie’s level of care and sets her apart as an authority in her field. More than a new look, it gave her clients what they come to her for: confidence, comfort, and the sense that they are investing in something truly lasting.
“I felt like my branding needed to be taken to the next level and made to feel more premium and updated. Working with you was a real pleasure, the whole process was really well laid out and made for a real clean transition. I loved what you created for me and the way you structured the whole process and displayed all the collaterals. I definitely feel like I now have a clearer consistent brand vision that reflects the feel and look of my business.”
Kind words
Katie England, Facialist
Ready to shine?
The Sunseeker Studio is a creative studio based in London, UK - serving brands worldwide. Inquire via the form to bring your vision to life.